Prime
movement is medicine

Who we are

Prime is a holistic wellness coaching brand based in beautiful Stellenbosch, South Africa. We are passionate about delivering affordable coaching to get people healthy and moving. We believe exercise has lost importance in everyday life, and many people have developed unhealthy habits. We try to create an easy and effective way to get people healthier, regardless of their fitness level or experience. 

What we believe

  • Exercise should make you feel good before you look good.
  • We believe that you need to look at wellness holistically and that multiple factors contribute to being healthy.
  • Accountability is vital, knowing you don't have to do it alone.
  • Group exercise aids in social, mental, and physical well-being. 
  • Exercise and diet is a lifestyle choice that affects multiple areas of your life. 

Flexible packages

Choose a package that will get you moving; our packages are designed to cater to people with different fitness levels. Whether you're starting or want to fully jump into building new habits. Our packages are affordable, giving you the most value for your money.

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Group strength

Improve overall strength in the group to build lean muscle mass. A strong muscle base is essential for all movement, balance, coordination, bone density, and, most importantly, injury prevention.

Group hikes

Break away from your busy life and enjoy beautiful hikes in nature to relax and improve overall fitness. Hikes are an easy way to burn excess calories while improving cardiovascular fitness and enjoying all the benefits of being out in nature.

Accountability 

The best results are achieved when you have someone that keeps you accountable. Our members are social and love to work out together. Find your workout buddy at Prime!



On the go coaching

Access to your training or eating program from anywhere at any time! Our goal is to make exercise easy and accessible. Join easy follow-along classes or custom-made programs for your needs. Track your nutritional and fitness goals on your mobile device.


"Ultimately, all of us need balance. If we keep neglecting essential areas of our being, such as an adequate amount of movement and healthy eating habits, we not only restrict our potential, we also cause harm to ourselves"

Rudy van Breda, Founder

© PRIME 2022. All Rights Reserved.